What emotional drivers are you responding to when you buy real estate in a private residential or resort community? 

• the aspiration to be in an attractive location or interesting setting
• the desire for a change of scene, to unwind and experience a change of pace
• the motivation to be stimulated and entertained through recreational interests such as diving, hiking, fishing, water sports and so on
• the expectation for rental income and capital growth
• the enjoyment of local culture and environment
• the sense that everything is being taken care of
• the desire to belong to a community of like minded individuals
• the wish to fulfill an escapist dream

When assessing real estate offered in private residential and resort communities, don’t let emotions override your decision making.  Our own starting point is to use the criteria in the box below.  Yes, it may be a bit cut and dry but it is worth pausing to consider these factors as they well help you to determine the overall positioning of the product on offer. Remember, the list of characteristics is longer for real estate products positioned at the luxury end.