We help sellers sell their property in Central America more quickly by getting it in front of a highly targeted audience of buyers.
But isn’t that the job of the real estate agent?
Yes in many markets it is. So here’s your first lesson: The real estate market in Central America does not operate in the same way as it does in the US or Canada.
Have you had any of these challenges getting your property sold?
- Months go by without any strong prospects interested in your property …
- You feel that your property is “on the market” but not really “in the market” …
- You’ve found it difficult getting your property listed with some of the active agents in your market …
- You can’t help wondering if there has been any marketing effort put into your property …
- You’ve started to worry that your property may never get sold …
Don’t worry, you’re not alone. The fact is it’s much easier to buy international property in Central America than it is to sell it. I’m speaking from experience. At the end of 2008 I owned 3 properties in Nicaragua that I needed to sell. I was struggling financially, the market was stalling, real estate agents were not marketing my property as hard as I wanted and I was not getting any viewings.
I looked hard at the market – and how it really works on the ground – and I realized three things:
- The lack of a Multiple Listing Service (MLS) makes it hard for sellers to get exposure for their properties
- Local real estate agents in Central America act more like buyers agents than ‘true’ listing agents
- It’s especially hard to sell a re-sale in a development if the developer has their own properties to sell
I took this learning and developed a systematic, simple strategy to get my properties sold. I took things into my own hands and 18 months later all 3 properties were sold, in what was probably the softest market in decades.
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Do you have these mistaken assumptions about the market?
Too many of us assume that local real estate agents will compete with each other for our listings (like they do in the US). We assume that our property will be put for sale on an open database that every buyer can access (as is the case in the US). We assume that developers will help market our property for sale (even if they have their own property to sell), and we assume that we don’t have the marketing reach of the local real estate agents on the ground.
All these assumptions are wrong. But there is a positive side to all of this: We’ve also got far more tools available to us than sellers who have gone before.
Once you understand the market and put these tools to your use, you will also see results. There are just 5 simple steps.
Your 5 step plan:
- Educate yourself on how international property markets work in Central America
- Develop your international property ‘story’
- Get your property in front of targeted buyers
- Work with buyers and offers
- Take control of the process
As it is an international property you may need to do all of this from outside the country.
The two biggest mistakes that sellers make.
The two biggest mistakes that international property sellers in Central America make are typically not incorrect pricing or improper property staging. No, they’re:
- Not finding enough buyers
- Not adjusting their strategy to a non MLS environment (a feature of the market that affects everything)
But don’t worry we’ve got some solutions to share with you.
Your next step:
We’ll reveal the five step plan to getting your property sold, show you exactly how the property market works on the ground and how you need to adjust your way of thinking.
Each email gets delivered to your email inbox hot & fresh about every 3-4 days. It’s the ultimate nuts and bolts guide to selling your international property more quickly.
P.S. It’s very important to us that everyone receiving the E-course on selling their property in Central America truly wants it. So we’ll need you to confirm that you want to receive it by clicking a link in an email you’ll receive after signing up.
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