Selling Your Property In Central America May Be Easier Than You Think

Do you own an attractive property for sale in Central America but:

• Are frustrated by the lack of strong prospects and offers
• Wonder why agents aren’t competing with each other to get your listing like they do in the US
• Are worried that buyers can’t access your property as there is no Multiple Listing System (MLS)
• Thought you would sell in a few months but now several months or even years have gone by, and you’re shocked at how long its taking?

Sound familiar?

If so, stop worrying. It’s not your fault. All it says is something about the current state of the real estate market in Central America.

Here’s the thing:

Why?

Well it all starts from the lack of an MLS

The lack of an MLS, combined with the unregulated nature of the market place, affects everything. See, in the absence of an MLS:

• Your property will not be uploaded to a central database that agents and buyers can access.
• Open listings (or pocket listings) are the norm. The result is that marketing on your property will often be cursory (as agents don’t want to risk the time and effort for an open listing that someone else can also sell).
• Local agents act more like ‘buyer’s agents’ that ‘listing agents’.
• Given the un-regulated nature of the marketplace agents typically only provide scant information about your property for fear that others may ‘steal’ their listing or buyers will find a way to go direct to you, cutting them out of a commission.
• You’ll find many agents focusing just on direct-developer sales, finding this easier than dealing with re-sales in developments.
• You typically won’t receive reports on the marketing work done for your property.

Believe me I know exactly how it feels to be another confused real estate owner looking to sell in a foreign country. But after a decade of working in the real estate field, including a time with a top brand brokerage in two Central American countries and successfully selling 3 of my properties independently during the softest market in decades, I know first hand how the market works in Central America. In fact I have written a five part free e-course on the subject.

There’s also one other thing that I know first hand: Your buyer will come from the Internet, almost exclusively.

Check out these statistics:

• The US National Association of Realtors states that 87 percent of buyers begin their home search on the Internet
• More real estate ad dollars are spent online than with newspapers.
• 25% of all searches online involve real estate and finance.

It’s clear: Everyone is searching for homes online. And for international property searches our bet is that these percentages are even higher.

Here’s what this means for you.

If you’re selling property in Central America that will appeal to international buyers, you’ve got to get your web strategy right. The vast majority of prospects will begin their search for international property on the Internet, well before they get on an airplane, and you can’t afford to miss them.

If you want to sell your international property you’ve got to follow some simple steps and take matters into your own hands.

But you have to be the right type of person for this:

Are you willing to write a compelling property listing? Are you comfortable interacting directly with buyer leads? Are you happy to invest in exposure for your property? Do you want to make your property visible to buyers?

If this is you, then you’re in good shape.

What you can expect from your listing on RevealRealEstate

• Exposure to targeted buyers specifically interested in real estate in Central America. We don’t try to cover the world. We’re laser focused on property in Costa Rica, Belize, Nicaragua and Panama. And so are the property hunters who come to our site.
• A listing that is designed to convert prospects into buyers. Eye catching photos, a section where you can explain the “reasons why” your property stands out from the crowd, location maps and videos.
• Top positioning in all the popular search engines for targeted search queries. Our website already has a page rank of 5 (compare that to our competitors).
• A listing that’s embedded within in-depth content about Central America. We’re not a thin listing site but a sticky one that draws the buyer deeper. We’ve also aggregated information on more active real estate developments in Central America than any other site, making us the go-to place for buyers interested in the region. If your property is a re-sale in a development, we’ll link to it from the development page.
• You’ll be in partnership with an authority website helping improve the transparency of the real estate market in Central America. This is something we’re good at and we’ve already scored positive mentions in the New York Times, Wall Street Journal, Smart Money, Global Property Guide, International Property Journal, Property Portal Watch, Nuwire investor, GeekEstates and the Raising the Roof Blog.
• A net that’s cast wider. We’ll share your listing on Facebook and Twitter. And if you add a video we’ll syndicate this to multiple video listing sites. If you’ve got your own site, don’t worry you can link to it from your property listing.

The result: You’ll get targeted eyes on your property immediately. When someone is interested in your property their message and contact information is sent directly to you and nobody else.

But wait, there’s more.

You’ll pay no commissions when you sell. You don’t have to deal with an agent or pay any commissions when you make the sale.

It’s also very quick and easy to set up a listing. Simply fill out a single form with all your property’s details, upload your photos and a video if you have one, push a button and that’s it. Display your name, photo, twitter handle and phone number prominently, or remain anonymous. It’s up to you how much personal information to make available. And you can edit your listing any time you like.

It costs just $17.00 a month to list with us and start connecting with buyers.

Here’s what you need to do next.

If you are serious about selling your property in Costa Rica, Panama, Belize or Nicaragua, simply click the button below and fill out the form.

Remember there’s no long-term contact. You’re free to cancel any time. There are no catches. We believe that’s only fair.

PS.The key to sell your property quickly is to work with a listing site that provides you with a highly targeted, loyal audience base that is serious about real estate. We know Central America inside and out.

We understand what property hunters need from a property listing site. And we know what owners need from us: great leads, easy to use listing software and a quick sale. Click here to get started.